How to Protect Your Clients Interests when Dealing with the Media
Course Demo. No credit provided in demo mode.
Faculty: Monica Bay -
Course DescriptionThis lively program is invaluable to attorneys, synthesizing the speakers years of experience in Legal-Media issues. Topics addressed include how to maximize or minimize media coverage and enhance your clients interests. Obvious tactics are covered as well as more surprising and unique methods and the ground rules for dealing with reporters and cultivating reporter relations. In addition, this program discusses public relations strategies, issues management, damage control, how to gain coverage for law firms or clients, how to effectively utilize a PR firm and how to get stories to the places you want.